Market Intelligence

Before customers quietly look elsewhere.

Sales dip, competitors change their prices, or buyers change their habits. BAAB helps you spot the shift before it hits your sales.

Market Intelligence · Advisory memo

Customers leaving after a rival cut prices

Example

The situation

A competitor dropped its starter price by 25%. Cancellations mention price, but most leavers never finished setup.

Don't match the price · Fix onboarding

Cutting price would hurt margin without fixing the real leak: setup takes two weeks too long.

What BAAB noticed

Recommended next move

Keep your price and launch a guided three-day setup for every new customer.

Fictional example company, for illustration.

Questions you can investigate

Is this market worth entering?

How BAAB looks at it: Weighs the cost of winning customers against what they're worth, and how locked-in current suppliers are.

What are customers discussing?

How BAAB looks at it: Pulls out recurring complaints and unmet needs from what customers say, with the sources shown.

Where might demand be changing?

How BAAB looks at it: Looks for early shifts in what buyers want and whether your offer is falling behind.

Growth

Customer acquisition, positioning and market expansion live within Market Intelligence.

Research findings are shown with their sources. Example opportunity cards are labelled as illustrations.

Other intelligence areas

Explore Market Intelligence.