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How BAAB works

Before you make the call, see how BAAB thinks it through.

Pick a dilemma below. Every step on this page changes to show how BAAB would handle it.

Use the arrow keys to move between dilemmas, Home and End to jump.

A 14-person company with steady sales wants to add a sales lead, an ops manager and an engineer. Fictional example company.

Showing the Key hires dilemma: Can we afford to make three senior hires this quarter?

Step 01 of 04

BAAB reads where you are

The same question has different answers at different stages. BAAB starts by understanding your business's stage of growth.

Toddler–Teenager — The Builder: Growing lion building momentum in streetwear

Toddler–Teenager

The Builder

Growth is real, but systems still depend on the founder. Hiring now multiplies whatever is already broken.

Business Memory
Business Memory listing facts BAAB remembered, each editable and deletable
  • Payroll is 61% of monthly costs
  • Two largest customers pay in 60+ days
  • Founder still approves every order

Step 02 of 04

It remembers what matters

You never re-explain your business. BAAB keeps the facts you confirm, and you can edit or delete any of them.

Step 03 of 04

It investigates the evidence

Instead of a chat reply, BAAB checks the specific things that decide your answer.

  • Runway after each hire
  • Which role removes the biggest bottleneck
  • What breaks if revenue dips 15%
Ask BAAB · Hiring decision
BAAB AI answering a hiring question for the sample company, with the decision brief beside it

Advisory memo · Example

“Can we afford to make three senior hires this quarter?”

Stagger the hires

Hire the ops manager first; the other two wait for collections to improve.

Recommended next move

Shorten payment terms on the two largest accounts before signing offers.

Fictional example company, for illustration.

Step 04 of 04

You leave with a clear next move

A verdict, the reasoning behind it, and one concrete thing to do next — not a wall of text.

Why not just ask a chatbot?

Generic AI

Generic AI lists the pros and cons of hiring and suggests you ‘consider your budget’.

BAAB AI

Stagger the hires: Hire the ops manager first; the other two wait for collections to improve.

AI-generated analysis can be incomplete or incorrect. Verify important facts before acting.

Bring your real dilemma.

Set up your business in minutes and ask BAAB the question that's keeping you up.