The BAAB Journal
Name what your business is going through.
Plain-language essays on business lifecycle timing, written by Chukwudum “Chumze” Chukwudebelu, author of Business as a Baby.
Profitable on Paper, Broke in the Bank
BAAB AI · Business as a Baby
October 12, 2026 · 7 min read
Profitable on Paper, Broke in the Bank
Your best month ever, and payroll still almost bounced. Why fast-growing businesses run out of cash, and how to spot it before it hurts.
Why Hiring Senior People Keeps Failing in Early-Stage Businesses
BAAB AI · Business as a Baby
October 12, 2026 · 7 min read
Why Hiring Senior People Keeps Failing in Early-Stage Businesses
You hired the impressive executive to take the weight off. Six months later, everything feels slower. Here is why timing, not talent, is usually the problem.
Why Your Business Feels Exhausting Even When Sales Are Growing
BAAB AI · Business as a Baby
October 12, 2026 · 7 min read
Why Your Business Feels Exhausting Even When Sales Are Growing
Revenue is up, yet you are working harder than ever. The problem is rarely effort. It is usually timing, and it has a name.
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