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BAAB AI

Consulting · TheChumEffect

When a decision deserves a person in the room.

BAAB AI helps you think on your own. When the stakes are high, book a separate session with TheChumEffect for deeper interpretation or hands-on support. No BAAB subscription required.

Lion in a navy blazer carrying a briefcase, striding forward

When people book

Before you commit to a big hire

Talk through whether the business can carry the role, and what has to be true first.

Before you raise or borrow

Pressure-test the story your numbers tell before an investor or lender reads it.

Before you enter a new market

Check timing and readiness with someone who has seen it go wrong.

Separate from your plan

Consultations are their own purchase. They never require an upgrade and never use BIUs.

You choose what to share

Starting from an investigation? You review every field before anything is sent — or book without sharing at all.

Delivered by TheChumEffect

TheChumEffect LLC provides every session. A consultant is named only once one is assigned.

Services

Clear prices. Clear terms.

45 minutes · video call

BAAB Strategy Consultation

$199

A focused 45-minute working session on one decision, using the BAAB framework. We look at your business's real stage, test whether the timing is right, and separate evidence from assumptions. You leave with clear next questions, and you stay in charge of the decision.

  • Stage read: where the business really sits, by behaviour and capability
  • Timing test on one decision: what it depends on and whether now is right
  • Evidence, assumptions and unknowns separated
  • Two or three agreed next questions or actions to test
  • Legal, tax, accounting or investment advice
  • Hands-on implementation work (see TCE Implementation Engagement)

Cancellation and refunds

Reschedule or cancel for a full refund up to 24 hours before the session. Within 24 hours or a missed session: no refund, one courtesy reschedule within 30 days. If TCE must cancel, you choose a new time or a full refund.

Choose what to share from your case (optional), then pick a time and pay. You'll get a confirmation and video link, and TCE confirms your consultant before the session.

Book this consultation

90 minutes · video call

BAAB Executive Deep Dive

$399

A 90-minute working session for a high-stakes decision with leadership, using the BAAB framework. We map the decision against your business's stage, test governability and timing, and pressure-test the evidence before you commit. You receive a short written follow-up, and the decision stays yours.

  • Pre-session review of your shared brief (if you choose to share one)
  • Stage and governability read across the business
  • Deep review of one high-stakes decision: timing, dependencies, risks
  • Evidence, assumptions, unknowns and contradictions mapped together
  • Written follow-up within 3 business days: key findings and next questions
  • Legal, tax, accounting or investment advice
  • Ongoing advisory or retainer work
  • Hands-on implementation work (see TCE Implementation Engagement)

Cancellation and refunds

Reschedule or cancel for a full refund up to 48 hours before the session. Within 48 hours or a missed session: no refund, one courtesy reschedule within 30 days. If TCE must cancel, you choose a new time or a full refund.

Choose what to share from your case (optional), then pick a time and pay. You'll get a confirmation and video link, and TCE confirms your consultant before the session.

Book this consultation

Proposal

TCE Implementation Engagement

Priced by proposal

Implementation support scoped and priced by proposal.

  • Scoping conversation
  • Written proposal with price and timeline
  • Work before a proposal is accepted

Cancellation and refunds

Terms are set out in the proposal.

You describe what you need. TCE replies with a scoping call and a written proposal.

Request a proposal

How it works

  1. 01

    Choose a service

    Pick the session that fits, with the price, length and terms shown up front.

  2. 02

    Approve your brief

    Optionally attach context from a BAAB investigation. You edit what the consultant sees.

  3. 03

    Meet and decide

    Work through the decision together, then keep going with BAAB AI on your own.

Not ready for a person yet? Start with BAAB AI.

Investigate the decision on your own first. You can book a consultation whenever you want one.

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